Main duties
a. Web Analytics & Tracking
Implement and manage GA4 and Mixpanel tracking across all digital properties
Configure and maintain Google Tag Manager implementations
Develop UTM tracking standards using Burlo
b. Reporting & Dashboards
Create and maintain Looker Studio dashboards for performance insights
Generate regular analytics reports for stakeholders
Deliver data-driven recommendations to improve digital performance
c. A/B Testing & Optimization
Conduct A/B testing using Convert for landing pages and campaigns
Perform heatmap analysis using Hotjar to improve UX
Implement optimization strategies based on test results
d. Web Publishing & Content Management
Manage web publishing across WordPress (P4) and HubSpot platforms
Build and maintain petition pages and digital campaigning tools
Implement and manage web analytics tracking across GA4 and Mixpanel
Create and maintain dashboards in Looker Studio for performance reporting
Conduct A/B testing and optimization experiments to improve digital performance
e. Collaboration & Support
Support email marketing and audience segmentation activities
Collaborate with database and fundraising teams on digital initiatives
Provide technical support and troubleshooting to digital campaigners
Deliver data-driven recommendations and insights to support organizational goals
Support digital fundraising appeals and donation platform testing
Maintain strong relationships with internal stakeholders and global partners
Other job-related tasks as assigned
