This role is responsible for designing and implementation of the Affluent Client Value Proposition (CVP) to support in our strategy to be the leading international wealth manager. Key for this role will be accountable for defining, owning and continuously innovating an end to end value proposition for Affluent Clients to deliver a compelling, differentiated and commercially sustainable proposition across products, pricing, experiences, privileges, partnerships and service models that enhances capability and consistency in client acquisition, client growth and client retention.